THE COMBINATION OF TENACITY AND ELEGANCE
JoNich stands for great technical know-how, strictly specialised in the spoked wheel, with the ambition of creating unique projects, like true works of art.
Making good use of talent and «vertical» skills that cannot be globalised, Fabio Alberio, who runs the company, has implemented that unique approach typical of the hi-tech artisan workshop, where spoked wheels for motorcycles and cars are born, destined for a market of enthusiasts devoted to customisation at any cost.
This approach to uniqueness and excellence, geared towards the greatest possible customisation, is constantly developed through established relationships with major players in the two-wheel and car sectors, top brands such as MV Agusta, Ducati, Moto Guzzi, Ferrari and BMW.
From a strictly technical point of view, Fabio Alberio's wheels stand out for being the first to eliminate the need for the nipple, the small bolt through which the spoke is fixed to the rim, a choice that also defines the product aesthetically, making it unique.
Very well known in the niche of so-called «specials», JoNich creations often equip show concepts, appear on the covers of trade magazines and are used on super-exclusive models belonging to an elite of internationally recognised celebrities, willing to do anything to ride unique pieces of art.
The spokes can be black or silver. The paint is liquid-applied and all aluminium parts (rims and hubs) can be coloured. Through the chemical process of anodising, the colour can be silver, black, blue, green, red, orange, purple, champagne, titanium, yellow and gold.
By mission and desire, JoNich is always attentive to the innovations and details that can make a wheel an emotional object. A splendid collaboration has recently begun with Obsydian — a company specialising in architectural details made with semi-precious stones — with which, working side by side, they have achieved the goal of developing a «luxury object»: thus the 24M9-SX-DIAMOND wheel was born.
For JoNich, SX represents the top of the range and embodies not only beauty and elegance, but also technical excellence. Now, enriched with precious stone inserts, it becomes even more exclusive.
Published in OnlyONE Magazine #2