THE PRECIOUSNESS OF PERSIAN TRADITION IN MODERNITY
The age-old culture of Persia intertwined with contemporary Western style. The Sahrai story travels across places and spaces to formulate a new definition of “heritage”.
To enclose centuries of tradition in a veil of just a few square metres. To weave, at an average density of one million knots per square metre, a journey of cultural cross-pollination and nuance. Over more than 200 years of history, Sahrai has perfected and refined this particular aptitude, which over time has shaped and defined its identity. Creating modern, exclusive rugs woven with the refinement of contemporary Western interior design: this is our mantra.
Drawing on experience and knowledge of the finest techniques and weaves, the Sahrai Design Studio, under the guidance of Rana & Ramine Sahrai, combines traditional elements with new styles, adapting to weaves, sizes, shapes and colour combinations. Every rug is the result of a meticulous production process, carried out entirely in the Sahrai ateliers by Master Artisans. Making a piece involves more than one hundred stages, from the selection of materials to the finishing process, adding the exclusivity of Sahrai Luxury Rug creations that will bring refinement to any modern contemporary space.
“As citizens of the world, we have combined the know-how of the art of rug knotting, native to the East – where we were born – with the elegance of Western interior design, where we now live, to serve the world of global interiors with our exclusive handmade rugs”, says Ramine Sahrai.
So what is the Western “touch” that leads to new creative developments? It is the contemporary, modern twist embodied by the new textures of the Sahrai collections. Bringing the preciousness of Persian tradition into modernity, the Parsa Collection is a true manifesto of the attention to innovation and research that has always distinguished the Brand.
Featuring the allure of traditional Persian productions achieved through exquisite mastery and the techniques used, the collection is the result of Sahrai Design Studio's reinterpretation of classic Persian motifs, giving them new life with innovative weaves and designs.
Artistic mastery is a constant in the Sahrai universe: the decisive factor behind excellent quality, a renowned brand, the number of its collections and the designers, artists and brands with which it collaborates.
“We were born with this excellence, so it is part of our spirit, of our family roots”, explains Rana Sahrai.
The collaboration with Marco Piva brings exciting, fluid and functional designs to the Sahrai Designers Selection. Titled the “Cave” collection, each creation tells a story, playing with light and colour, tones and shadows.
Marco Piva's designs are an expression of refinement brought to life by high-quality materials, wool and silk, combined with the premium weaving techniques of Sahrai's artisans. A combination of Marco Piva's truly breathtaking designs and Sahrai's years of experience and expertise, bringing functional art into today's living spaces.
The Marco Piva collection is just one of the innovations that have helped enrich the Sahrai heritage, a legacy that is revitalised day after day in a continuous exchange between past and present, places and people. Hence the slogan “Heritage Forever” accompanying the new display concept in the new temporary showroom at Via Manzoni 38 in Milan. A journey through time and space, a touch of magic, at a time when travel is difficult if not impossible. Sahrai has opened the doors of its archives, previewing a selection of its most precious treasures.
A continuous journey into the future.
Published in OnlyONE Magazine #4